New York Post: Headless body in topless bar
A brutally simple headline that works brilliantly every which way you like – it’s true; it’s five simple words; it paints a picture; it has rhythm; it’s grimly ironic AND laugh out loud funny. And even better it fits like a dream!
Some say Sun editor and one-time New York Post managing editor Kelvin MacKenzie wrote it (wrong, he was back in London in 1983 when this was written) when in fact his brother Drew MacKenzie is credited with it. (Owner Rupert Murdoch had staffed his flagship NY paper with British subs who, as everyone knows, are the best in the world.)
Or was it veteran NYP journalist Vinnie Musetto, who apparently jumped on a filing cabinet announcing he’d written the headline of his life? A reporter was dispatched to check whether the bar was indeed topless. Confirmation came back and a classic went to press.
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